Diesel Barbershop Held Grand Opening

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OAK CREEK, WI – Diesel Barbershop recently celebrated the Grand Opening of their new Oak Creek, Wisconsin location. Wednesday, November 13, 2019, friends and family gathered as the ribbon was officially cut at 120 W. Town Square Way, Oak Creek WI 53154, Diesel Barbershop’s new location. 

The unique haircut and grooming service provider opened in Oak Creek earlier this fall near Drexel Town Square at the corner of Drexel and Howard Avenues. Bayland Buildings, Inc. was the general contractor of the expansion. 

Founded in San Antonio in 2011, Diesel’s features are different from industry norms. Known as an “edgy man-cave for haircuts,” locations can be described as part barbershop, part salon, part old-school record store, and part arcade. Features include retro video-games, record-store worthy music on rotation, locally crafted soda and large televisions at every barber’s station. Diesel’s customers can receive a high-quality haircut, hot towel shave service, and a neck and shoulder massage in a high-energy atmosphere that will provide a one-of-a-kind barbershop visit. 

“Diesel is modernizing the regular haircut experience and we’re seeking to expand throughout the Midwest,” said franchise owner, Teri O’Donnell. “Industry data has shown that barbering is one of the fastest-growing professions in the US and is part of the cultural resurgence for men's grooming. We are supporting those trends and look forward to bringing a redefined haircut experience to the Milwaukee area.”

The hair care industry has seen consistent growth, with barbershops being the fastest-growing segment of the industry. The original Diesel Barbershop provided an updated version of the corner barbershop and has seen successful growth across the country since offering franchise opportunities in 2018. More than 125 licenses have been sold due to the high demand for their services – in an industry that generally provides typical salon options. 

“Diesel is bringing the man-cave out to the public and redefining the way men, boys, and women will look at the barbershop experience. We want customers to look forward to going to the barbershop and not see the visit as a chore, boring routine, or necessity,” said O’Donnell. 

For more information, please visit www.dieselbarbershop.com or make an appointment today by calling (414) 676-2669.

About Diesel Barbershop

Diesel Barbershop, based out of San Antonio, Texas, is a premier full-service barbershop that launched in 2011. Diesel is part barbershop, part salon, part old-school record store, and part arcade. Diesel provides a variety of services that range from hot towel shaves to clean-ups to full-service cuts. Diesel has a total of 21 open locations across the country and is projected to open an additional 20 by year’s end, with more than 125 franchise licenses sold.

About Bayland Buildings Inc.

Bayland Buildings, Inc. is a 100% employee-owned, Commercial and Agricultural General Contractor founded in 1991. Built on a simple principle of providing customers with a seamless experience, without compromising overall quality. Bayland is recognized as one of the most competitive and respected building firms in Wisconsin and currently employs over 200 dedicated people. 

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